Vietnam's heritage stands out in the new Louis Vuitton campaign

Ha Long (Quang Ninh), Sa Pa (Lao Cai), Trang An (Ninh Binh) and Hoi An (Quang Nam) were taken as the main context for all photos and videos in the campaign to promote classic handbags of Louis Vuitton (LV).

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• Vietnam became the inspiration for Louis Vuitton's The Spirit of Travel

L.V models at Trang An scenic spot. (Source: LV)

According to the Vietnam National Administration of Tourism, luxury fashion brand Louis Vuitton has just announced a new campaign called The spirit of travel in the media.

Through the clip and a set of Louis Vuitton photos, we can see the context of Ha Long, Sa Pa, Trang An, Hoi An ... and traditional monochromatic monogram textures, luxurious deep tones of class handbags of Louis Vuitton which has suddenly merged and glorified each other.

In the introduction of this promotional campaign, Louis Vuitton highly appreciated the beautiful scenery of Vietnam: “Photographer Angelo Pennetta took models Rianne van Rompaey, Fei Fei Sun and Kit Butler at the scenic spots of Vietnam, from Halong Bay to Ninh Binh. Through Vietnam's breathtaking landscapes, Pennetta captures the tranquil and magical beauty of tourism, present alongside Louis Vuitton's premium leather products. ”

From the perspective of advertising, promoting tourism, Louis Vuitton's selection of famous Vietnamese destinations as a backdrop to promote its high-end products will create a great attraction from the global public. , thereby, conveying the message that Vietnam is a high-class destination, targeting luxury travelers, with high expenditure.

Recently, Vietnam has become a destination for many international filmmakers to be interested in, selected as setting in the films. This confirms the efforts to promote the national brand in general and Vietnam's tourism brand in particular in the right direction and brought certain success.

Also according to the Vietnam National Administration of Tourism, in the coming time, this is an advertisement and promotion method that the unit will be interested in, exploit more, and search for appropriate brands to cooperate in promoting the Vietnam travel brand, image to the world.

Let's take a look at this beautiful series: (Source: LV)

Ninh Binh landscape.

The pictures were taken in Sa Pa.

Majestic nature in Ha Long Bay.

Models walk around the ancient town of Hoi An.